Telluride Air & Lodging Report: February 20-26, 2025

Via Telluride Tourism Board

LODGING UPDATE Total destination occupancy from February 20 – March 6 is pacing 6% ahead of the same period in 2024 at 68%, with paid occupancy up by 7%, and average daily rate (ADR) tracking 2% ahead YOY. This week finishes in the high 70% range, ending a strong Presidents’ Day holiday (up 5% from 2024) and marking the beginning of Gay Ski Week.    Q1 destination total occupancy is pacing 1% ahead of last season, with January flat, February up by 1%, and March pacing 4% higher. Please note that YOY metrics have shifted when compared to previous reporting due to a recalibration of historical data.  Many thanks to our lodging partners who are offering specials on Telluride.com, the call to action for all destination marketing efforts.

AIR UPDATE While bookings have remained relatively consistent overall, we have started to see a recent wobble on booking pace, as the up-and-down nature of the season continues. This week’s snow will hopefully help. December finished 5 points up, while January ended 6 points down on a noted lack of group. February is now off 7-8 points, largely in the first two weeks continuing from Jan, while this Presidents’ Day week is running even/normal. March, which had been ahead early, is now down several points. At this point each season, March still has 50% to fill, and is the largest travel month of the year — so please get the word out on this welcome snow!

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