Telluride Lodging Update: Winter 2024-25 Season Outlook

Via Telluride Tourism Board

The winter season continues to pace slightly ahead YOY, but has lost some traction since the last Peak Sheet report. Total occupancy (paid and owner) is 6% ahead at 36%, and paid occupancy is flat. Average daily rate (ADR) is pacing 3% ahead YOY, therefore revenue per available room (RevPAR) is also tracking 3% higher than the 2023-24 season.    Early season bookings have slowed down, while winter core months are showing growth. Total occupancy rates for December and January are currently flat, and February and March continue to pace ahead of last season, up by 10% and 15% respectively. This week’s forecasted winter storm may move the needle and contribute to additional early season reservations. Let it snow!

For those considering entering or exiting the market, these indicators provide a valuable gauge of Telluride’s hospitality and real estate climate. December and January are currently maintaining flat occupancy rates, indicating a stable demand during the early winter period. Meanwhile, February and March, traditionally popular months for skiers and winter travelers, are showing marked growth, with occupancy rates up by 10% and 15% respectively compared to last season. This upward trend speaks to the increasing allure of Telluride as a prime winter destination, supported by the town’s unmatched charm and premium lodging options.

This week’s forecasted winter storm might spark more early-season bookings, adding to the excitement for travelers eyeing Telluride’s famed slopes. Whether you’re looking to buy or sell a property, this upward momentum in both lodging demand and ADR showcases Telluride as a high-potential market with opportunities for significant returns. As a seasoned real estate expert in Telluride, Anne-Britt Ostlund of Mountain Rose Realty is here to help clients make the most informed choices. Backed by her deep local knowledge, Anne-Britt can guide you through every step of the buying or selling process to capitalize on Telluride’s winter appeal.

For more information on the Telluride real estate market or to discuss available listings and selling opportunities, reach out to Anne-Britt Ostlund at Mountain Rose Realty. With her expertise, you can navigate Telluride’s unique and lucrative property market to make your real estate goals a reality.

Embrace the winter magic in Telluride. If you’re ready to explore homes or consider selling in this dynamic market, connect with Anne-Britt Ostlund at Mountain Rose Realty. Her expertise can help you maximize your investment in Telluride’s thriving winter season.